ORLANDO—For marketers looking to take back control amid a tsunami of change, it all starts with attracting the right talent. “Talent is the most important asset that we all have, including American Express. And it’s precious,” says Elizabeth Rutledge, CMO of the financial services provider.
“You need to nurture it and you need to sort of grow and develop that talent. I’m a firm believer of great marketing talent is going to lead to great and big growth for our companies,” Rutledge adds in this interview with Beet.TV at the recent Association of National Advertisers Masters of Marketing conference.
Rutledge had a key role in two sessions at the conference: Leading Disruption To Drive Growth, wherein she shared the stage with executives from Procter & Gamble, Deloitte and Walt Disney Parks and Resorts, and Leveraging An Iconic Brand To Fuel Business Globally.
“American Express does a lot to nurture its talent,” Rutledge explains. “We have great learning programs that help our marketers understand and grow as well as we’re really caring so much about leadership and personal leadership and are really caring about their career development and how we can be there for them and have their back every step of the way of their career.”
Reflecting on one “fabulous” conference session, she cites examples of action items that can be taken both as individuals and as a group in terms of furthering the marketing industry, from partnering with universities together, from clearly defining and expanding the definition of marketing.
Also a firm believer in the need to “market the marketing,” Rutledge says “that’s what I think we need to do.”
This segment is from CMO Growth Council presented by the ANA and Cannes Lions. Beet.TV coverage is sponsored by the FreeWheel Council for Premium Video. Please find more videos from the series here.