ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’

LOS ANGELES – The last few years have been contentious times between advertisers and their agencies on a number of fronts in their day-to-day relationships. But as the CEO of the Association of National Advertisers gathers with his agency counterparts, Bob Liodice puts the onus on brand marketers to rein in the digital supply chain […]

 
 

Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets

The quest for a standardized, UPC-like code for identifying advertising and media assets across platforms took a big step forward with the recent selection of Kantar Media’s audio watermarking technology. “There’s a lot of work still to be done to deploy it, but this is an important milestone in terms of the technology being ready […]

 
 

Reorganize The Marketing Department Around Consumers: MXM’s Anton

ORLANDO, Florida – Georgine Anton believes the “marketer’s dilemma” is something created by marketers themselves. She describes it as “a vestige of many years of building the marketing department so that today they’re built more by channel than around the consumer.” Anton, who is President of Meredith Xcelerated Marketing, has a theory for how this […]