Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media.
Entrepreneur not only provides these personalities with a high-profile platform but a relationship with a well-known brand and distribution, both proprietary and syndicated.
“It’s not just about YouTube revenue, because that’s minimal,” Shaw explains in this interview with Beet.TV at the Digital Content NewFronts. “It’s about being associated with our brand so we can integrate you in as a sponsor. Bring influencers to advertisers.”
Entrepreneur.com has a monthly global reach of 14 million and more than 11 million followers on social platforms. “With our social platforms we are 100% organic. I have never bought one person for my social.”
In addition, Entrepreneur magazine reaches 3.1 million readers around the world global each month and is growing, according to Shaw.
“We’re extremely happy because we have all these great distribution tools and we have pretty solid partnerships with MSN and USA TODAY for syndicating content.”
In the over-the-top video space the company is available through Roku, Apple TV and Amazon. Asked to chart the course ahead, Shaw mentions “a couple of TV programs that you’ll see in the near future,” adding that Entrepreneur Elevator Pitch “will be one of them.”
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.