Roku

Roku is one of the top sellers of connected TV advertising. The company would like to become the main way the industry buys CTV – not just on Rokus. “We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next […]

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large […]

MARCO ISLAND, FL — Roku doesn’t want to throw out traditional-length TV ads or measurement – it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad […]

Roku had the ad space, now it has the ability to fill them. It is 10 months since the TV platform launched Roku Brand, Studio, a team helping produce new creative ad formats and programming tailored to the device. In this video interview with Beet.TV, Roku’s Rachel Helfman explains how it is going. New-screen content […]

LONDON – the future pans out as Roku expects it, the TV industry is going to need some new capabilities to deliver on new promises. In a recent research exercise dubbed The Streaming Decade, the connected TV hardware and platform company outlined its belief that all TV – and, therefore, all TV ads – will […]

If you are a marketer that wants to reach younger viewers, you should not necessarily go to traditional TV anymore. In this video interview with Beet.TV, Dan Robbins, VP of ad marketing and partnerships at streaming TV platform Roku, says that key audience has made a great migration. And that poses challenges – but also […]

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it’s not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company […]

LOS ANGELES – Quibi’s short-form dreams may have had a short life – but Roku’s acquisition of the short-lived subscription service’s content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi – which was designed to make short, snackable, […]

Despite years of focus on national media buys, there is a renewed marketer emphasis on local TV. That is partly because of a new recognition that different media markets have different qualities and consumers, and partly because people are realizing over-the-top TV (OTT) services have the ability to target at local level – like cable […]

So far in its evolution, header bidding – a software process revolutionizing digital ad sales – has been seen as a a seller tactic. But could the technology also be a boon for buyers? In this video interview with Beet.TV, the director of ad platforms at one of the two leading over-the-top TV device conduits […]

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]

Roku is the world’s most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position. After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku […]

Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving […]

CANNES – Over-the-top (OTT) TV viewing is exploding. Now OTT operators need to see their advertising revenue increase at the same pace. In this video interview with Beet.TV, Tariq Mahmoud, Roku head of international sales and strategy, describes a disconnect he expects will be closed in the next few years. ‘There’s this delta right now […]

If over-the-top TV providers want to command a bigger share of the US TV advertising pie, they are going to need to prove their effectiveness to advertisers. That is what Roku is endeavoring to do, by launching a new Measurement Partner Program. The scheme involves a number of aspects like audience demographics, brand awareness, store visits, […]

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]

When Jacqueline Corbelli founded BrightLine in 2003, television was a predictable if restricted experience for viewers, advertisers and content owners. Now, however, “Pandora’s out of the box,” Corbelli says as she observes the titanic machinations of media companies to keep up with contemporary viewing habits. Corbelli puts reasons for all those machinations into three buckets: […]

When Roku’s CEO told The Vergecast podcast last week the company wasn’t a hardware company but an advertising one, it seemed to surprise watchers. But he wasn’t kidding. Roku, which has been making streaming media players for TV for a decade now, generated $225 million in platform revenue last year, which includes advertising. According to this Motley Fool analysis, whilst […]

If you set aside the semantics of “programmatic” versus “automated” television buying, one thing is quite clear to MediaMath’s Mike Fisher. “We’re there. We’re there at scale.” There are 65 million households using some type of device to access premium video content in the living room and, for the first time, more than 50% of […]