Roku and The Trade Desk Partner to Enhance TV Ad Control

These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too. At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US […]


Roku’s Zografakis Sees Ad Outcomes Driving Retail Media’s CTV Interest

MARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town – advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, Ad Product Partnerships, Roku, explains how the streaming TV platform is offering ad buyers outcome capabilities. He says the company […]


Roku’s Piasecki Envisions a Unified Future for Streaming Advertising

LAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku […]


Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity

LONDON, UK — In 2023, the US TV and advertising industries may have come together to form a Joint Industry Committee (JIC) to agree video currency standards for TV measurement companies. But that doesn’t necessarily mean the JIC will work on the same model as the European JICs that long preceded it. In fact, Laura […]


Shopper & TV Data Can Help Retail Media Rise Above Challenges: Roku’s Friedman

Advertisers are having to work harder to find audiences – but the search may end at the centre of the Venn diagram of data from TV platforms and retail media. That is according to Carly Friedman, Head of Industry: Entertainment, Gaming, Tech & Telco, Roku. In March 2023, Roku partnered with Best Buy Ads, using […]


Shoppable Ads Complement TV Spots, Says Roku’s Pullins

CANNES — A year after it launched a shoppable TV ad, Roku came to Cannes Lions with a major Walmart partnership to talk about. Roku in May 2022 had announced a “frictionless retail” scheme combining shoppable ads with its Roku Pay technology. In this video interview with Beet.TV, Lindsay Pullins, Director, Ad Revenue Business Strategy, Partnerships, […]


Roku Wants to Build the Ad Tech Platform for All of CTV: Miles Fisher

Roku is one of the top sellers of connected TV advertising. The company would like to become the main way the industry buys CTV – not just on Rokus. “We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next […]


The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large […]


Beyond The 30: Roku Leans In To New Formats, Original Content

MARCO ISLAND, FL — Roku doesn’t want to throw out traditional-length TV ads or measurement – it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad […]


Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads

Roku had the ad space, now it has the ability to fill them. It is 10 months since the TV platform launched Roku Brand, Studio, a team helping produce new creative ad formats and programming tailored to the device. In this video interview with Beet.TV, Roku’s Rachel Helfman explains how it is going. New-screen content […]


Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas

LONDON –  the future pans out as Roku expects it, the TV industry is going to need some new capabilities to deliver on new promises. In a recent research exercise dubbed The Streaming Decade, the connected TV hardware and platform company outlined its belief that all TV – and, therefore, all TV ads – will […]


Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins

If you are a marketer that wants to reach younger viewers, you should not necessarily go to traditional TV anymore. In this video interview with Beet.TV, Dan Robbins, VP of ad marketing and partnerships at streaming TV platform Roku, says that key audience has made a great migration. And that poses challenges – but also […]


Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]


Toward Programmatic TV: Roku’s Parampath

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it’s not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company […]


With Quibi Shows, Roku Goes Long On Short-Form AVOD

LOS ANGELES – Quibi’s short-form dreams may have had a short life – but Roku’s acquisition of the short-lived subscription service’s content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi – which was designed to make short, snackable, […]


Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk

Despite years of focus on national media buys, there is a renewed marketer emphasis on local TV. That is partly because of a new recognition that different media markets have different qualities and consumers, and partly because people are realizing over-the-top TV (OTT) services have the ability to target at local level – like cable […]


How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef

So far in its evolution, header bidding – a software process revolutionizing digital ad sales – has been seen as a a seller tactic. But could the technology also be a boon for buyers? In this video interview with Beet.TV, the director of ad platforms at one of the two leading over-the-top TV device conduits […]


Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]


Roku Takes TV Sets & dataxu Overseas

Roku is the world’s most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position. After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku […]


Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains

Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving […]

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