VICE Media “Everywhere” Unifies Advertising Buys Across All Platforms

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]

 

On The Heels Of Cannes, true[X] Strikes A Deal With Essence

CANNES – Two highlights at the 2018 Cannes Lions International Festival of Creativity for true[X] President Pooja Midha are some “very promising conversations” about the company’s engagement ad formats and positive response to measuring brand lift. “People really appreciate that the engagement ad format, which is the core of our business, has the power and […]

 

Sinclair At The Forefront of ATSC 3.0, Addressable TV Ads

Content amalgamation and proliferation seem to be the watchwords at Sinclair and its nearly 200 local television stations. As it prepares to become the first broadcast company in the addressable space, it’s experimenting in Dallas with ATSC 3.0 signals that could usher in the next era of connectivity. To CRO Rob Weisbord, Sinclair’s future road […]

 

Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV

LAS VEGAS – Three years ago next month, when DISH launched streaming service Sling TV, the company had bigger ambitions than just serving addressable ads on Sling. It was the recent measurement deal with comScore that delivered the missing piece: uniformly measured addressable TV for both streaming and linear programming. Now buyers can reach specific […]

 

Combined With Linear, Fox’s Addressable Trial With Comcast And Hulu Is A ‘Cross-Platform Solution’: Noah Levine

Fox Networks Group has a new addressable advertising trial offering for targeting households that watch video-on-demand content using Comcast Cable’s set-top boxes, as well as in streaming content on Hulu. And while the 10 million households involved represent a small portion of overall cable TV addressability, combining that incremental reach with Fox’s linear properties tells […]

 

First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT

Now that OTT devices are responsible for the lion’s share of premium video viewing, there’s no shortage of content on the publisher side. What is lacking is a deep understanding of how best to buy and sell OTT inventory, which FreeWheel is addressing with its new research track called Signature Insights. The first installment of […]

 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

 

Entrepreneur Media: Connecting Influencers With Audiences, Brands

Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media. Entrepreneur not only provides these personalities with a high-profile […]

 

Quality, Context And Environment Keys To Consumer Engagement: Bloomberg’s Grossman

While some news organizations struggle for credibility and survival, Bloomberg Media keeps investing in and growing its portfolio of products across all platforms. These include its impending, 24/7 news service with Twitter, the Bloomberg Lens offering, Bloomberg Trigger for advertisers and its OTT presence in Apple TV. “Personally I think there’s never been a more […]

 

Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]

 

A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with Beet.TV While Apple can surely introduce an […]