LAS VEGAS – The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium.

For an overview on Gannett’s commitment and plans for VR, we spoke with Kevin Gentzel, Chief Revenue Officer.

Our series from CES is sponsored by Adobe.