Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV. This video is part of Beet.TV’s coverage of International […]

 

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

LAS VEGAS — It was billed as a first, and a successful one at that. In October, Yahoo broadcast its first ever live stream of an NFL football game, the one  between the Jacksonville Jaguars and Buffalo Bills from London. After the final whistle, Yahoo claimed to have broken ground by attracting 15m viewers. That would have made […]

 

Gannett Aims To Scale Local Branded Content Nationwide

LAS VEGAS — These days, the Consumer Electronics Show is about more than just electronics. Marketers and ad agencies also flocked to Vegas to find out about new opportunities to reach consumers. But what was a newspaper publisher doing amongst the tech crowd? USA Today publisher Gannett was in town to unveil its latest branded content offering, […]

 

VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]

 

Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]

 

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

 

The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson

LAS VEGAS — It’s no Oculus Rift, and it costs about 40 times less – but Google’s cardboard virtual reality headset has given The New York Times a runway to a VR future. Now the publisher plans to put branded content, as well as high-impact editorial, inside this new world. For its new NYT VR app, the […]

 

SpotX Readies Expansion to Asia

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

 

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub. Now the Hub is on the hunt for more ad-tech acquisitions. […]

 

Gannett Goes Deep with VR: Daily Show, Cardboard Viewer Distribution and Advertising

LAS VEGAS –  The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]