Condé Nast Entertainment Eyes Programmatic Video, Plants ‘Big Stick’ In VR

Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017. It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour. “Any […]

 

SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES.  For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting —  and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

 

The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson

LAS VEGAS — It’s no Oculus Rift, and it costs about 40 times less – but Google’s cardboard virtual reality headset has given The New York Times a runway to a VR future. Now the publisher plans to put branded content, as well as high-impact editorial, inside this new world. For its new NYT VR app, the […]

 

Gannett Goes Deep with VR: Daily Show, Cardboard Viewer Distribution and Advertising

LAS VEGAS –  The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]

 

Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

LAS VEGAS — Oculus Rift may have been conceived for playing games, but marketers increasingly view it as a place to communicate messages. “360-degree, immersive experiences are really starting to explode now,” according to DigitasLBi technology SVP Tony Bailey. He calls virtual reality “a new way of thinking about storytelling”. “If you’re in beverages and you […]