USA Today’s VR Show Shoots Second Season To Draw Brand Experiences

LAS VEGAS — USA Today is currently in production on a second “season” of its own virtual reality series, as it gears up to offer brands new ways to sell into the medium. A year ago at the Consumer Electronics Show, chief revenue officer Kevin Gentzel announced to Beet.TV the company would be making daily VR content. Now […]


Gannett Aims To Scale Local Branded Content Nationwide

LAS VEGAS — These days, the Consumer Electronics Show is about more than just electronics. Marketers and ad agencies also flocked to Vegas to find out about new opportunities to reach consumers. But what was a newspaper publisher doing amongst the tech crowd? USA Today publisher Gannett was in town to unveil its latest branded content offering, […]


Gannett Goes Deep with VR: Daily Show, Cardboard Viewer Distribution and Advertising

LAS VEGAS – The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]


The Washington Post Plans ‘Video, Video, Video’ In 2014

LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands. “We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin Gentzel tells Beet.TV. “We’ll lead […]


The Washington Post will “Lead” with Video on Story Pages

PALM SPRINGS, CA – The Washington Post, which has ramped up video production around its video hub called PostTV, is going to increase video production and will “lead” with clips in article pages across the newspaper’s site, says Kevin Gentzel, Chief Revenue Officer, in this interview with Beet.TV. Gentzel joined the Post in May of […]