SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES. For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting — and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

 
 

Gannett Goes Deep with VR: Daily Show, Cardboard Viewer Distribution and Advertising

LAS VEGAS – The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]