In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV

Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, he adds.

We spoke with Bitterman at the New York offices of Mindshare for our lead-up series to CES.  In the interview he talks about client expectations at CES and trends he expects to see at the upcoming show.

For more videos from the “Road to CES” series, please visit this page.  The series is sponsored by YuMe.