Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV

Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears “inline” with consumer decisioning and purchase.

We spoke with him last week at CES about the changing opportunities around digital advertising and media.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all our coverage here.

By Andy Plesser on January 11, 2015January 12, 2015 @beet_tv

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Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

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