With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to targeted consumers. To do so, they need to build deeper data management platforms, (DMP’s). This will be a key conversation next week at the DMEXCO conference in Cologne, says Marco Bertozzi, President of AOD, EMEA and North American Client ServicesVivaKi, in this interview with Beet.TV
Bertozzi also speaks about the transition of TV planning to a programmatic scenario. He says that this will happen first as more TV content is delivered via VOD.
We spoke with him for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco sponsored by the automatic content recognition (ACR) technology provider Civolution.