Chirpify Lets Viewers Buy With Hashtags

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent. […]

 

Rovi Sees Ingredients For Operator Success In The Cloud

Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators […]

 

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]

 

Rovi’s Parekh: Big Data Will Change Ad World

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

 

Akamai and Qualcomm in Pact for UltraHD Streaming

LAS VEGAS — With a growing number of connected screens, streaming services having risen above local playback and the demands of UltraHD video looming, internet infrastructure is being sorely tested. Akamai and Qualcomm think one solution is to cache popular digital content in the home or office. At the Consumer Electronics Show (CES), Qualcomm’s Atheros […]

 

Rovi’s Baumgartner Sees HEVC Enabling 4K

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

 

Slingbox Use is Growing in the Home

LAS VEGAS — Sling Media‘s Slingbox is best know for helping customers in America’s patchwork TV ecosystem access their home TV setup whilst traveling in other states. But, just as the digital TV industry is realizing many mobile TV viewers actually don’t watch whilst “mobile”, Sling, too, is beginning to put greater focus on at-home […]

 

Millennial’s Seifer: The Two Key Data For Mobile Ads

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]

 

Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

LAS VEGAS — By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying – a process Morgan says deserves to be […]

 

Rovi Set To Relaunch Recommendations This Quarter

LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers are watching to make suggestions for similar next content to consume. “Our recommendations product will be relaunched this quarter,” company product management VP Priya Rajagopalan […]

 

Rovi In 2014: More Functions In More Countries

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]

 

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

LAS VEGAS — Marketing land is abuzz about “native advertising” – the hybridized presentation of marketing in the guise of publisher editorial. As different publishers and agencies approach the opportunity in different ways, the commonly accepted notions of what constitutes an ad and how you recognize it begin to break down. AOL CEO Tim Armstrong wants […]

 

CES 2014 is Biggest Ever, Gary Shapiro Says

LAS VEGAS — Fueled by a focus on media, new products, and technology of the future, this year’s Consumer Electronics Show is the largest ever, says Gary Shapiro, head of the Consumer Electronics Association, in an interview with Beet.TV. The flagship consumer electronics event comprises more than 2 million square feet of exhibit space with […]