InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

Mobile media are intensely personal. So how do marketers configured for an age of demographic targeting reach and switch on consumers nowadays? InMobi brands executive director Stephanie Sarofian‘s light bulb moment came after reading a recent US census. “Not only have families changed… the way people act, their interests, their behaviors, the way they buy […]


Forrester Analyst: DVR’s Days Are Numbered

It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. “Killing off the DVR is the best thing the industry could do right now…because of the ridiculous discussions of C3, C7. Why not just deliver it online and insert the ad to the audience watching […]


AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”

Mobile and TV cross-screen buying can be most effective when timed properly to a call-to-action, says Michael Masters, Co-founder and CEO of the mobile and TV advertising platform AdTonik in this interview with Ashley J. Swartz for Beet.TV. For instance, if Pizza Hut advertises on TV, the best time to run a mobile ad might be the next day […]


Time Inc To Launch Mobile Video Content Channel

Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year’s end. “You’ll see something from over the next four to six weeks – a video-only offering in mobile,” company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “Mobile […]


Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”

Don’t bet that the future of digital video advertising platforms will be any less fragmented than it is already. “It will continue to be more fragmented, there will be tons of different ways to consume television,” Innovid CTO Tal Chalozin told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “People are watching Crackle […]


Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]


“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]


Weather Company’s Hadley: “Location Is The New Cookie”

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]


Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! […]


Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don’t distinguish. “We kept coming up against this perception that […]


Interactive Video Technology Innovid Aims for VOD Next, Lures New Brands

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company’s technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across […]


Forrester’s Nail: Online Will Kill The DVR

We’re not there yet, but the days of the digital video recorder (DVR) are numbered, according to Forrester’s principal analyst covering online TV and advertising. “Up to this point, the DVR has been main alternative to linear television – it has trained consumers to get whatever they want whenever they want it,” Jim Nail tells […]


Mobile Platform AdTonik to Work with Time Warner on Cross-Screen

The mobile and TV advertising platform AdTonik is slated to work with Time Warner Cable Media in the coming months on its TV and mobile initiatives in major markets including New York and Los Angeles, says Michael Masters, Co-founder and CEO of AdTonik in this interview with Ashley J. Swartz for Beet.TV. “We will be delivering unique creative based […]


NowThisNews Squeezes Short Video News, Ads In To Social Nets

If Instagram and Vine are the media in which millennials spend their time, why aren’t news producers publishing there? That’s what NowThisNews, a news startup founded by Huffington Post co-founder Ken Lerer, is doing. “We’re building the first video news org that produces original videos for the platforms and devices you take with you,” SVP […]


Time Inc. Readies Spin-off as Video Moves Front and Center

NEW YORK — Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner. Time Inc is saying goodbye to current editor-in-chief Martha Nelson and installing Pearlstine, in the new position of EVP and chief of content, reports New York Times. Time […]


SMG Launches New Unit for Cross-Platform Design, Content

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. “Starcom has been […]


Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]


Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

NEW YORK — Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm’s campaign ratings metrics that are increasingly important to advertisers. The outfit is making the kit available in beta. “The way we measure for TV today is, there are watermarks that get […]


Mobile Video Drives Brand Awareness, Purchase Intent, Digitas’ Shlachter

Mobile video has made great strides in creative and in media, and in many cases that’s driving higher completion rates, better brand awareness and strong purchase intent, says Adam Schlachter, Senior VP of Media for DigitasLBI, a digital agency owned by Publicis, in an interview with Beet.TV. As such, mobile offers advertisers a unique range […]