Dailymotion Boosts Ad Income With Private Exchange: Pigasse

PHOENIX — Dailymotion, the big global video platform tried open programmatic exchanges to sell its video advertising – but soon constrained its dealings to a smaller pool of buyers. “At the end, we could not manage it – we could not set the rules by ourselves,” according to chief revenue officer Damien Pigasse. “So we decided, a […]

 

Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]

 

Mobile Platform AdTonik to Work with Time Warner on Cross-Screen

The mobile and TV advertising platform AdTonik is slated to work with Time Warner Cable Media in the coming months on its TV and mobile initiatives in major markets including New York and Los Angeles, says Michael Masters, Co-founder and CEO of AdTonik in this interview with Ashley J. Swartz for Beet.TV. “We will be delivering unique creative based […]

 

Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]

 

Dailymotion Won’t Ditch UGC For Premium Content

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

 

Dailymotion’s Vine-like Rival Targets Amateur Creatives

SAN FRANCISCO — YouTube rival Dailymotion may commonly be thought of as a French video site – but that hasn’t stopped it hiring a Silicon Valley development team to build its recently-launched Vine competitor. “Mobile’s been a huge focus for us,” north America GM Roland Hamilton tells Beet.TV in this video interview. “We just expanded […]

 

Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks

NEW YORK — This year, we are hearing plenty about how video advertisers are trying to reach audiences through integrated campaigns covering both TV and online platforms. But Dailymotion’s North America GM Roland Hamilton tells Beet.TV online video can be a stellar reach mechanism in its own right. “There are pockets of content out there […]

 

Programmatic Buying Has Supercharged Dailymotion’s International Growth

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the […]