At Streaming Media East last week, Adobe gave some valuable booth real estate to Panache, an Encino-based software company that is providing a solution to publishers to integrate in-stream video advertising into the new Adobe Media Player.

The company’s software works with both Flash and Silverlight video players.

Unlike companies which provide in-stream services and share advertising revenue, Panache provides solution for publishers to manage the insertion of pre-roll, overlay and post roll ads into their video stream though a software solution.  Publishers pay on usage but not on ad revenue. 

We spoke with Panache’s Steve Robinson last week.

— Andy Plesser