Don’t bet that the future of digital video advertising platforms will be any less fragmented than it is already.

“It will continue to be more fragmented, there will be tons of different ways to consume television,” Innovid CTO Tal Chalozin told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion.

“People are watching Crackle on a Sony connected TV. Yes, it’s not as big as television – but, if you connect all of this together, it is a large audience and you want to reach that audience.”

Innovid turns standard video pre-roll creatives in to interactive online video ads. Chalozin was interviewed at the summit by Furious Minds CEO Ashley Swartz.