YouTube Has Speech-to-Text Functionality…..and it Works

By on 07/31/2008 9:55 AM @beet_tv

YouTube has introduced rich metadata into select videos, which will significantly impact how online video is discovered and consumed.

Announced in June, we have found the technology is very useful.  Last week, we got an update on this from Steve Grove, head of news and politics at YouTube.

YouTube applies a technology in which automated spiders “listen” and
transcribe the words in the audio track of a video.  This transcription, in the form of
metadata, is embedded into the video.

This new speech-to-text technology has been applied to campaign videos from John McCain and Barack Obama
as well as non-campaign produced clips.  The search box is found on
YouTube You Choose page.  (It’s on the lower left area of the page.) Visitors can enter words such as “Iraq, “Global Warming,” and
“Free Trade.”  Also, putting your cursor over the timeline, you can see the transcription.

Youtubebox_3

While this is the first voice-to-text speech application at YouTube and will likely expand, this
is an emerging area in video search.  Companies including Blinkx,
EveryZing and Delve are providing voice-to-text transcriptions in the form of metadata.

Later this year, Adobe, will provide speech-to-text technology into the Flash video production environment, Beet.TV has learned.  This is a critically important development in bringing effective search to online video.

I interviewed Steve at Stanford last week where he was a panelist on the Beet.TV online video
roundtable.

Here’s story about YouTube and the new voice-to-text features by Anthony Ha at Venture Beat.

McCain’s Obama Celebrity Video is Blockbuster on YouTube

Uploaded to YouTube less than 24 hours ago, the McCain campaign ad about Obama’s “celebrity” status, comparing him with Britney Spears and Paris Hilton, has had 750,000 views at this  hour.

Andy Plesser, Executive Producer

Recent Videos
image
Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

LONDON — Data is rooted in numbers, but the use of it is most effective when brands view data as a “consumer fingerprint,” says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. “Think about it as a ...

image
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV

In just the past six month, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice SVP for sales Brian Dietz in this segment on Beet.TV.  Dietz tells our Ashley Swartz that Vice news has some 650K subscribers on YouTube and has had 70 million videos ...

Ashley Swartz, Furious Minds 2
VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The ...

image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

image
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec. “We’re seeing an increase in operators wanting to run their own marketing programs directly using ...

image
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private ...

Stefan Maris, Civolution
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, ...

image
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith ...

image
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria

The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. If an agency can do that, then it makes sense to keep programmatic buying in house, he says. In the coming year, he predicts ...

loader