Videology’s McKee: Analogue Data Is Changing Digital Ads

One of the biggest changes in the digital video industry is coming thanks to the arrival of ye olde traditional TV advertising practices, says one industry exec. “The biggest lever I’ve seen in pushing this forward is this concept of TV data coming online, which really didn’t exist a year and half ago,” says Mark […]

 
 

Video’s Programmatic Flip Is In The Bidded Switch

LONDON — For all the talk about the collection of online ad buying processes come to be known as “programmatic”, two ad execs suggest the real definition of the method depends on pricing architecture, not technical approach. Videology global accounts SVP Jana Eisensten tells Beet.TV bidded, as opposed to fixed-price, sales embody a greater variant […]

 
 

Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

LONDON — The rise of video-on-demand means ad networks must step up and create environments where brands feel safe advertising, says one video ad tech exec. “Ad networks have a need to stay abreast of what technology is requiring,” global accounts SVP Jana Eisenstein of Videology tells Beet.TV. “Advertisers’ primary concern for VOD is brand safety […]

 
 

Video Ad Formats ‘Still Not Suited To Multi-Platform’

LONDON — The industry is still not configured to easily producing online advertising that works across digital screens, a panel convened by Beet.TV agrees. Unlike Scandinavia, where 90 percent of pre-roll ads last a mobile-friendly 12 to 15 seconds, most UK pre-rolls are dumped from existing 30-second TV spots, sports video firm Perform Group’s UK […]

 
 

Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

LONDON — It feels like we have only just begun to see the emergence of the highly-efficiency “programmatic” online ad sales mechanism in pictorial display and in video. Next up, traditional linear TV could be reinvented by the technology. “It can absolutely be done today,” video ad tech firm Videology‘s global TV strategy head Rhys […]

 
 

Video Ad Networks Must Become Unique To Survive

LONDON — The rise of advanced data-driven and otherwise “programmatic” online advertising sales processes is challenging traditional ad networks to step up and defend their place in the future, a Beet.TV panel of industry execs agrees. “For the development of video as a legitimate channel, they were a necessity,” Videology’s global TV strategy head Rhys […]

 
 

Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report

Group M’s trading desk arm Xaxis is aiming to expand its reach into TV-centric buying for online video via deals with Hulu, Viacom and ABC. Under the agreements, Xaxis will buy video ad inventory from those companies using its programmatic tools and insight, according to an Adeek story by Mike Shields. Xaxis will package the […]

 
 

Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying

The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding, which sees systems automatically buy and sell space based on pre-loaded criteria. Now one of the online video display ad space’s biggest players, Videology, has re-tooled its platform to offer both. Its new […]

 
 

Videology’s Jamboretz: Video Ad Tech Consolidation Looming

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. “There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, […]

 
 

Videology’s Jamboretz: Asian TV Migrating Straight To Mobile

Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology. “The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s […]

 
 

Videology’s Hallam: Video Targeting Is About More Than Age And Gender

On-demand video advertisers are now beginning to target their spots using richer data. That’s according to video ad tech firm Videology’s international product manager Catherine Hallam. “Although VOD has been primarily age- and gender-targeted, now up to a maximum of 60 percent of campaigns only use age and gender,” Hallam told Beet.TV’s recent London Video Ad […]

 
 

Videology Platform Targets Audiences across Screens

LONDON – Videology, a platform that allows brands to connect with specific audiences, reaches viewers across devices. Users that once watched television primarily can now be targeted via screens they are using more frequently – tablet, mobile and PC, says Anne de Kerckhove, managing director of France and Southern Europe for Videology. Beet.TV spoke with de […]

 
 

Videology’s Hallam: ROI on VOD a Reality

LONDON – Return on investment (ROI) is the holy grail metric for justifying any marketing spend. But whilst surveys can show whether ad campaigns lift brand awareness amongst consumers, proving whether those consumers actually go on to buy anything as a result is trickier – especially in the emerging world of video ad formats. This […]

 
 

Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz

LONDON – Two years after launch, Nielsen’s reach-based Online Campaign Ratings (OCR) measurement system is now helping online video advertisers buy media with the same certainty they have from TV, says Videology‘s Ryan Jamboretz. “It is borne of the television world, but it’s being used as the dominant mechanism by which television money is shifting […]

 
 

Cross-Channel Video Retargeting on the Rise, VivaKi Says

LONDON – Retargeting opportunities across video and other channels are growing due in part to technology from Google’s DoubleClick and Videology, says Geoff Smith, Head of Activation at VivaKi, during an interview with Beet.TV at the recent FT Digital Media Conference in London.

 
 

Videology Touts Device Targeting Technology

CANNES – Audience targeting already has proven it can lower costs and reduce waste for marketers, and the next step is to reach consumers as they move from device to device, says Ryan Jamboretz, Chief Development Officer at Videology, an advertising technology platform, in this video interview with Beet.TV at MIPTV 2013. “The holy grail is the ability to […]

 
 

Private Exchanges Spur Growth in Programmatic Buying

CANNES — Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Managing Director Videology UK, an advertising technology platform, during an interview with Beet.TV at MIPTV 2013.

 
 

DATELINE LONDON: We Will Cover FT Media Summit This Week

LONDON – We delighted to be in town to cover the FT Digital Media Conference this week. Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP’s Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators. For an overview on the conference, we spoke with FT’s Media Editor […]

 
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