TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

There’s still life yet in the old dog that is the US TV industry. And by introducing digital-style targeting to this analogue medium, Simulmedia CEO Dave Morgan is trying to grow the $74bn sector still larger. “We can deliver, in one campaign in a day, on TV with normal linear 30-second spots, more targeted reach […]

 

GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]

 

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]

 

Rovi’s Parekh: Big Data Will Change Ad World

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

 

Cisco’s Cozzolino: Compression Is Essential For Broadband 4K

LAS VEGAS — 4K televisions being touted at the Consumer Electronics Show (CES) promise phenomenal-quality viewing in the years ahead. But traditional broadcast infrastructure may not be able to cope with the extra demands, and broadband pipes may not be fat enough either, says one exec. “The only way a wireline operator is going to […]

 

clypd Fuelled Up To Bring Programmatic Ads To TV

clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]

 

Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

Television may be “old media” to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to influencing the online video world. “in 2013, we saw the first step in that evolution,” says Evan Hanlon, audience and strategy manager of Group M’s Xaxis data unit. “One of the key pieces […]

 

Kantar’s TV Data Helps Xaxis Target Online Ads

They may be considered different media, but internet and TV advertising are getting joined at the hip. Case in point is how knowledge of TV viewing habits is increasingly informing the online component of multi-channel ad campaigns. Kantar Media chief commercial officer Bud Breheney tells Beet.TV Kantar’s data about Americans’ TV tuning behavior is being […]

 

Brightcove’s Lai: Online Video Will Become Linear TV

Internet video today is a “pull” paradigm. But imagine an online video environment that merges effortlessly with the rolling model established by linear TV. That’s what Brightcove media and broadcast CTO Albert Lai imagines. Berating the “thick walls” between simulcast broadcast and pre-recorded on-demand, Lai tells Beet.TV: “The walls of those content types will disappear. […]

 

‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

LONDON — 2014 looks like being an even bigger year in video for Group M’s Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Media’s collection of publisher-side technologies in to Xaxis to cater to an ad market seeing publishers and advertisers dealing with each other, cutting out […]

 

Nielsen’s Bradford: TV & Online Measurement Are Coming Together

LONDON — One medium has long relied on imprecise, demographic viewer measuring; the other boasts super-detailed data-driven insight. But TV and internet channels are learning to hybridize the ways they quantify advertising audiences, one exec says. Nielsen media client consulting VP Andrew Bradford tells Beet.TV how TV joint industry committees in Germany and the UK […]

 

Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

LONDON — It feels like we have only just begun to see the emergence of the highly-efficiency “programmatic” online ad sales mechanism in pictorial display and in video. Next up, traditional linear TV could be reinvented by the technology. “It can absolutely be done today,” video ad tech firm Videology‘s global TV strategy head Rhys […]

 

Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

LONDON — When it comes to content, digital media used to be seen as the poor relation to television. But, when it comes to measuring content, it’s TV that’s now imitating the web, says a Nielsen executive. “One of the most int trends we’re seeing at the moment in Europe is the extent to which […]

 

Forrester’s Nail: Online Will Kill The DVR

We’re not there yet, but the days of the digital video recorder (DVR) are numbered, according to Forrester’s principal analyst covering online TV and advertising. “Up to this point, the DVR has been main alternative to linear television – it has trained consumers to get whatever they want whenever they want it,” Jim Nail tells […]

 

LiveU Will Carry Olympics Video Over Brazilian Mobile Signals

AMSTERDAM — One of the coolest video networking technologies out there has to be the likes of LiveU, which combines multiple mobile networks in a single area in to a single channel of capacity for distributing online video. At the 2012 Olympic Games in London, many broadcasters used the technology to funnel video between locations […]

 

Videology’s Jamboretz: Video Ad Tech Consolidation Looming

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. “There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, […]

 

New CEO Wants Shazam To Be Destination, Not Utility

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]

 

Enders’ Consultant Maude: Content Is Key For Video Upstarts

LONDON – Online video services may be growing thanks to carriage on new devices – but only top-quality programming will help internet upstarts really revolutionize the TV industry, industry analyst Ian Maude warns. “Time-shift and catch-up haven’t really disrupted the traditional advertising and pay-TV models. More and more people are spending more time watching traditional […]

 

‘Stevie’ Puts Social Media on TV

CANNES – Stevie is using social media to create a TV experience. Pulling content from Facebook, Twitter and online video, Stevie creates television about the user and his or her friends. Users log in to Facebook and Stevie pulls relevant information from social media feeds and turns it into a lineup of shows. Beet.TV spoke […]

 

MEC’s Chantal Rickards: “Second Screen Is Vital To Broadcasters”

CANNES — More and more producers and broadcasters are adopting second screen strategies, but Chantal Rickards, Head of Programming & Branded Content at MEC, believes that these producers and broadcasters should be putting even more resources into the second screen—5 percent, to be exact.  We spoke with Rickards at the MIPTV Conference in Cannes to […]

 
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