LONDON — Mindshare Worldwide’s chief digital officer Norm Johnston sees video’s jump from the desktop to the living room screen as one of the biggest advertising and content opportunities in the years ahead.

“What’s interesting is the possibilities within IPTV,” he tells Beet.TV. “Forty percent of televisions in the US are now connected to the internet. All the things that we’re doing in the online world … are laying the groundwork for what’s going to happen with addressable TV and IPTV in the future.”

We spoke with Johnston as part of our series titled “The Road to Cannes”, a preview of the Festival and an overview on the state and future of digital media by a range of thought leaders. The series is being published over four weeks.  The series is sponsored by Videology.