SpotX’s Buckley On The Global OTT TV Race

CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others. In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not […]

 
 

Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

 
 

Amazon’s Cloud Fuels More Efficient Ad Delivery: SpotX’s Straight

LAS VEGAS — All the chatter is about Amazon building an advertising business that could rival the biggest platforms in ad sales. But Amazon could be an advertising partner, too. Earlier this month, SpotX, the digital video ad tech vendor, announced a deal with the retail giant to make video ad deliver more seamless. And, in […]

 
 

Popularity Of VOD, Live Streaming Spark ‘Surge’ In Premium Video Ad Inventory: SpotX’s Sean Buckley

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

 
 

SpotX’s Siotis On Census-Level Data: ‘Still Quite Siloed’

LONDON – As Leon Siotis takes in Europe, “What’s most fascinating about today is to see that there is no one thing that is happening with programmatic TV,” says the Managing Director for video advertising platform SpotX. “Each of the different countries is evolving differently. They’re trialing different ways to sell their inventory programatically.” In […]

 
 

Verizon Digital Media Services: The ‘Supply Chain’ For AOL And Yahoo

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

 
 

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

 
 

Apple TV Will Democratize TV: SpotX’s Buckley

VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year. That, finally, is spurring ad-tech vendors to cater to advertisers’ new-found desire to be on Apple TV […]

 
 

SpotX Readies Expansion to Asia

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

 
 

Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

LONDON — Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause – and common tongue – to fight a shared enemy. Earlier this year, The Guardian, CNN International, the Financial Times and Reuters together formed the Pangea Alliance, a shared scheme to pool first-party ad […]

 
 

Advertisers Can Value Campaign Inventory: SpotX’s Cooke

FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience advertising data partnership with TiVo Research. So how are things about to pan out? “(It) is going to allow us the opportunity to live-sync […]

 
 

Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke

So-called “programmatic” tools and platforms have revolutionized how online display advertising is bought and sold, now it has making inroads to online video ads – next up, many hope it can do the same in plain ‘ol TV. But that is easier said than done. “One of the challenges in bringing about this programmatic ubiquity […]

 
 

Publishers Can Make More From Private Marketplaces: SpotX CEO

COLOGNE — Many top-tier publishers used to be skeptical about the so-called “programmatic” advertising trading technology. Time was, “programmatic” meant selling off unsold inventory for pocket change in real-time. But things are changing, according to one boss of a programmatic ad tech platform. “We’ve seen premium publishers start to launch private marketplaces” says SpotX CEO […]

 
 

CMO and CTO Dynamic Are Predictor of Programmatic Success: SpotX’s Merwin

LONDON — The effectiveness of a company’s CMO and CTO at working together are a good predictor of the brand’s success at activating programmatic strategies, according to Alex Merwin, VP-Global Programmatic Demand at SpotX. “You see this shift within the C-suite where CMOs are really being tasked with much more than customer acquisition, retention and […]

 
 

Programmatic Video’s Best Years Ahead: SpotX’s Siotis

LONDON – The selling of online video advertising using so-called “programmatic” trading technologies has come a long way in the last couple of years – but it has a way to go yet, according to online video ad platform SpotX’s UK and southern Europe MD Leon Siotis. “Although we’ve seen tremendous growth over the last five […]

 
 

SpotX CEO Sees TV Opportunity In FreeWheel Integration

COLOGNE — Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has opened its Preferred Partners Initiative for supply-side platforms (SSPs). That builds on its existing partner integrations by allowing its customers to tap in to new sources of advertising supply. StickyADS.tv and […]

 
 

Clypd, SpotX Work On Cross-Screen Ad Impressions

Clypd, a television ad targeting optimization platform vendor, will soon unveil a new multi-screen advertising initiative resulting from its recent investment by European broadcast group RTL. Chief relationship officer Mark Mitchell tells Beet.TV, in this video interview, the company is working with SpotX, which just rebranded from SpotXchange. RTL invested $144m in SpotXchange in 2014 and $19.4m in […]

 
 

Programmatic And Direct Worlds Are Converging: SpotX’s Buckley

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]