VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year.

That, finally, is spurring ad-tech vendors to cater to advertisers’ new-found desire to be on Apple TV – a promise that, previous to the new model’s new app paradigm, was barely possible.

“That’s one of the most exciting areas of growth and opportunity,” says ad-tech platform SpotX‘s platform SVP Sean Buckley. “With the recent changes in the Apple TV ecosystem, I think it’s going to create an immense democratization of video content in the living room. We’re really excited about content publishers and their ability to now reach users in that environment.”

Shortly after Apple’s announcement last year, SpotX unveiled an SDK supporting ad serving inside the new tVOS. That sits alongside integrations for other platforms like Roku and games consoles.

“Whatever connectivity the user is trying to get to the content, we want to be there and supporting our publishers,” Buckley added.

This video was produced at the Beet.TV executive retreat presented by Videology.  You can find more videos from the session here.