SpotX CEO Sees TV Opportunity In FreeWheel Integration

COLOGNE — Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has opened its Preferred Partners Initiative for supply-side platforms (SSPs). That builds on its existing partner integrations by allowing its customers to tap in to new sources of advertising supply. StickyADS.tv and […]

 
 

Clypd, SpotX Work On Cross-Screen Ad Impressions

Clypd, a television ad targeting optimization platform vendor, will soon unveil a new multi-screen advertising initiative resulting from its recent investment by European broadcast group RTL. Chief relationship officer Mark Mitchell tells Beet.TV, in this video interview, the company is working with SpotX, which just rebranded from SpotXchange. RTL invested $144m in SpotXchange in 2014 and $19.4m in […]

 
 

Programmatic And Direct Worlds Are Converging: SpotX’s Buckley

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]

 
1 2