Sean Cunningham

‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham

16 Mar 2026

Premium Video Drives Big Spikes in Google Search, VAB CEO Says

6 Mar 2025

Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research

7 Mar 2024

One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham

23 Oct 2023

Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham

29 Sep 2022

Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

26 Apr 2022

Marketers Can Find Major Growth in Hispanic Market: Univision’s Donna Speciale Chats With VAB’s Sean Cunningham

5 Apr 2022

This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham

20 Mar 2022

Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham

17 Feb 2022

VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish

14 Feb 2022

‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham

27 Oct 2021

Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham

12 Jul 2021

‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke

24 Jan 2021

How New York Interconnect Serves The Big Apple On A Plate

6 Dec 2020

Keep Calm & Advertise On: VAB’s Cunningham

29 Nov 2020

Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke

5 Aug 2020

“We are an Audience Delivery Company,” Effectv’s James Rooke

3 Aug 2020

‘AVOD World Will Be Booming’: Magnite’s Michael Barrett

15 Jul 2020

‘We Need to Prove TV Can Do More’: 605’s Noah Levine

8 Jul 2020

VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike

19 Apr 2020