Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly

With linear TV and digital colliding, the role of multichannel video programming distributors (MVPDs) has required fraternizing with the enemy to some degree. In conversation with VAB CEO Sean Cunningham at the Beet Retreat in NYC hosted by Horizon Media, David Kline, executive vice president of Charter Communications and president of Spectrum Reach, explains that […]

 

VAB’s Cunningham: DTC Brands Reflect the Current State of Television

To get an idea of how TV’s role has changed for marketers, just look to DTC brands, says Sean Cunningham, CEO of the Video Advertising Bureau. “They reflect what the current state of television is, which is full funnel, all the time,” Cunningham told Beet.TV at the Beet Retreat hosted by Horizon Media in New […]

 

Effectiveness Drives Ad Load: VAB’s Cunningham On TV

SANTA BARBARA — Around the new TV industry, sentiment is growing that there are too many ads on screen. As the average total duration of ads on US TV has climbed to 22 minutes per hour, subscription, ad-free video services have risen in popularity. That is prompting a recalibration, with many networks committing to air […]

 

VAB Projects $2.1 Billion In 2019 Addressable TV Spend: ‘It’s Mature’ Says CEO Cunningham

Household-addressable television advertising spending will rise from $2.1 billion in 2019 to more than $3.3 billion by the end of 2020, according to a new guide for marketers released today by the Video Advertising Bureau. That represents a 343% spending increase from 2016, according to the VAB. “I’d say it’s mature. It’s arrived. We did […]

 

Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham

If you take digital-native brands like Airbnb, Uber and Wayfair, it is a given that each of them has pretty significant digital marketing budget. But, when each needs a further lift, they turn to television. That is according to an analysis of a group of 80 “digital disruptors” by the Video Advertising Bureau, an industry […]

 

‘Digital Disruptors’ Turn To TV Ads For Growth: VAB’s Cunningham

What do “digital pure-play” disruptors turn to when they need to ramp up customer and revenue scale? Television advertising, according to the Video Advertising Bureau. When studying big-spending, Silicon Valley brands the organization found some striking similarities, according to VAB CEO & President Sean Cunningham. “We found it interesting that the biggest bet that the […]

 

Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham

We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads. But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies. “There are platforms and all sorts of conduits that […]