Sean Cunningham
Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham
If you take digital-native brands like Airbnb, Uber and Wayfair, it is a given that each of them has pretty significant digital marketing budget. But, when each needs a further lift, they turn to television. That is according to an analysis of a group of 80 “digital disruptors” by the Video Advertising Bureau, an industry […]
‘Digital Disruptors’ Turn To TV Ads For Growth: VAB’s Cunningham
What do “digital pure-play” disruptors turn to when they need to ramp up customer and revenue scale? Television advertising, according to the Video Advertising Bureau. When studying big-spending, Silicon Valley brands the organization found some striking similarities, according to VAB CEO & President Sean Cunningham. “We found it interesting that the biggest bet that the […]
Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham
We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads. But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies. “There are platforms and all sorts of conduits that […]