VIEQUES, PR — It operates what is becoming known as one of the world’s leading addressable TV advertising systems. Now the UK’s Sky is launching AdSmart in to Ireland. Speaking at the Beet Retreat in Vieques, Puerto Rico, in the middle of March, the satellite platform’s advanced TV director Jamie West said: “Sky AdSmart launched in […]
LOS ANGELES – One of the challenges of understanding cross-screen content consumption is knowing the right time to go cross-screen with advertising messages and at what depth. Then there is the separate hurdle of finding enough places to target consumers with addressable ads. These are two subjects that occupy the mind of Kathleen Brookbanks, Chief […]
LOS ANGELES – While in the larger world there’s nothing wrong with building silos, the advertising industry just has to break the habit when it comes to the digital space. Every time there’s a “new thing,” a new vertical is created even as consumers are craving ever more seamless experiences. “We as an industry, in […]
LOS ANGELES – There’s something reassuring about knowing that a company called Target is very good at targeting its guests. In return, they inform the retailer about their television preferences along with “how they’re moving from one screen to another,” says Kristi Argyilan, SVP of Media, Guest Engagement & Measurement. “Because we’re a retail organization, […]
VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]
Marketer perceptions about the purpose of digital video advertising—branding versus performance—is changing, with the travel category one of the strongest proponents of performance. This is one of many findings of a research report commissioned by Eyeview and conducted by Sequent Partners at the end of 2016. As explained by Sequent’s Jim Spaeth at the recent […]
VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]
Matching media exposures to sales data shows that while creative and reach are the first two main drivers of purchases, respectively, context is a solid third. Which means that within the digital realm, there’s much work to be done understanding all the contextual permutations. These were key takeaways from observations shared by Nielsen Catalina Solutions […]
CANNES, France — Advertising is no longer the only game in town for brands who want to reach audiences, says a media planning agency exec. “The reason content is now so topical is, brands are increasingly looking for much more ROI,” MediaCom’s global MBA head James Morris tells Beet.TV. “Content elevates itself over and above […]
LONDON – The Financial Times is using video to increase its profile, says Josh de la Mare, global editor for Financial Times Video. Beet.TV spoke with him in this video interview at the Financial Times headquarters. FT Video is beginning to use journalists who have typically focused on writing, but have some video experience, to […]
MONACO — Millenials are big fans of technology, in part because the Internet and social media lets them be themselves. That’s one of finding many findings of a global studyby Viacomtitled “The Next Normal: An Unprecendented Look at Millenials Worldwide.”
NDN, the Atlanta-based video news and sports syndicator, is in comsScore’s top-ten U.S. video rankings. With 423 million video views in September, it had nearly twice as many video views as Facebook and more than both the Viacom and the Microsoft sites.
The recent news that MSNBC.com has become NBCNews.com is much more than a name change, it means that all the digital resources of NBC News, its cable networks and owned televison are unified online as a new, "multi-platform news organization," explains Vivian Schiller, Chief Digital Officer of NBC News in this interview with Beet.TV
The distribution of live coverage of the London 2012 Olympics on mobile devices, by many broadcasters around the globe, will have a profound impact on the way that sports is consumed — and the very relationship between sports teams, broadcasters, and MSO’s says Ashley Swartz, head of the New York digital consultancy Furious Minds and […]
Dailymotion, the giant Paris-based Web video portal has launched a “white label” product, offering publishers a custom platform to distibute and monetize video on the Web and across multiple digital devices.
The concept of “platform agnosticism,” the notion that legacy media companies must have their content on all digital outlets is “completely wrong,” says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the Beet.TV Executive Retreat.
Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV
Online video broadens audience engagement and establishes print news organizations as a stronger competitor in local markets, but it requires a significant investment of time for consumers says a panel of news executives at Beet.TV's video news strategy session.
Half of The Wall Street Journal’s video views are coming sites other than its own says Alisa Bowen, General Manager for the paper’s digital network, in this interview with Beet.TV
The Wall Street Journal, which has been expanding its daily live video programming to more than five hours, with a show from New York and a new one from Hong Kong, will debut a weekly live show from the paper’s DC bureau, says Rahul Chopra, Director of Video at the Wall Street Journal Digital Network, […]