More National Brands Executing TV Locally: Premion’s Wilson

While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains […]

 
 

TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

The TV ad-buying landscape remains a highly analog business – but, no sooner have digital platforms begun making in-roads to the process, already the newfangled technology of blockchain is staking its claim. After a year or two of talk and theory, now several vendors are out there, promising to enhance media-buying transparency with blockchain, a […]