Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella

Local TV ad sales execs, in recent years, have come under pressure from online channels that can prove their worth and from national TV that can deliver mass-reach campaigns. But the emergence of digital attribution technologies plugged in to local TV ad sales now promises to bring ad spending back to local TV operators. That […]

 
 

Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

Local cable operators are able to turn around declining TV ad spending when they add technology which demonstrates how TV ads drive outcomes like website visits. That is according to one executive who is seeing advertisers double their TV ad spending as a result. “For as long as we started this company, people have been […]

 
 

The Time For TV Performance Is Now: TVSquared’s Kinsella

What does $150 million get you in ad-tech these days? If you are the new-look LiveRamp, it gets you Data Plus Math – the price which the reconstituted Acxiom is reportedly paying for the Boston-based data-matching company. But, if you a rival of Data Plus Math, that eye-popping deal isn’t a threat, it’s to be […]

 
 

Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

Some may think local advertisers and TV networks are under-powered when it comes to ad-tech capabilities – but that isn’t necessarily so, according to a growing number of vendors serving a local market that is increasingly keen on data-driven solutions. One of them is TVSquared, a company helping brands learn how TV advertising is driving traffic […]

 
 

TV Is A Performance Channel, Too: TVSquared’s Kinsella

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]