Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution

SAN JUAN, PR — In the new world of advanced TV advertising, brands can measure consumer outcomes like website visits and product purchases, and link them back to actual TV ad exposure. But too few brands are doing so, because vested interests and a lack of action stand in the way. That is according to […]

 

TVSquared’s Kinsella Offers OTT Attribution With A Twist

Thew new science of TV advertising is all about generating real, measurable business results – not simply getting a message out to viewers. Over the last year, we have seen several technology companies apply such technology even to linear TV broadcasters, using either automatic content recognition (ACR) that can “listen” to what audiences are really […]

 

Ampersand Calls On TVSquared To Measure TV Ad Outcomes

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

 

‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

The emerging future in which software can measure all TV viewing and link viewers’ consequential outcomes back to ad exposures is coming in to view. But is full attribution really available today – or is it just a mirage? In a spicy panel at Beet Retreat in the City, “We’re Going Local!”, a trio of […]

 

Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

The emergence of digital attribution technologies plugged in to local TV ad sales promises to bring “significant” levels of ad spending back to local TV operators. That is according to an executive whose software company’s insights have been encouraging hundreds of advertisers to greatly increase their spending in the medium. TVSquared helps power Instant Impact, an […]

 

Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella

Local TV ad sales execs, in recent years, have come under pressure from online channels that can prove their worth and from national TV that can deliver mass-reach campaigns. But the emergence of digital attribution technologies plugged in to local TV ad sales now promises to bring ad spending back to local TV operators. That […]

 

Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

Local cable operators are able to turn around declining TV ad spending when they add technology which demonstrates how TV ads drive outcomes like website visits. That is according to one executive who is seeing advertisers double their TV ad spending as a result. “For as long as we started this company, people have been […]

 

The Time For TV Performance Is Now: TVSquared’s Kinsella

What does $150 million get you in ad-tech these days? If you are the new-look LiveRamp, it gets you Data Plus Math – the price which the reconstituted Acxiom is reportedly paying for the Boston-based data-matching company. But, if you a rival of Data Plus Math, that eye-popping deal isn’t a threat, it’s to be […]

 

Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella

Some may think local advertisers and TV networks are under-powered when it comes to ad-tech capabilities – but that isn’t necessarily so, according to a growing number of vendors serving a local market that is increasingly keen on data-driven solutions. One of them is TVSquared, a company helping brands learn how TV advertising is driving traffic […]

 

TV Is A Performance Channel, Too: TVSquared’s Kinsella

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]