Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  —   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV Compression, for an overview the company’s expanding role in video encoding and how […]

 

Viewers Wield Ultimate TV Power: Broadcom’s Del Rio

LAS VEGAS — Semiconductor firm Broadcom is watching the evolution of a video distribution industry quite different to the one it entered two decades ago. “You’re familiar with the channel guide … that is about to change in a very big way,” says Broadcom’s broadband marketing associate director Joe Del Rio. “Now we’re talking about  […]

 

Rovi’s Baumgartner Sees HEVC Enabling 4K

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

 

Cisco’s Cozzolino: Compression Is Essential For Broadband 4K

LAS VEGAS — 4K televisions being touted at the Consumer Electronics Show (CES) promise phenomenal-quality viewing in the years ahead. But traditional broadcast infrastructure may not be able to cope with the extra demands, and broadband pipes may not be fat enough either, says one exec. “The only way a wireline operator is going to […]

 

‘Beamr’ Touts Dramatic Video Compression Process

AMSTERDAM — The upcoming HEVC video compression codec promises to cut streaming files by up to 50% without losing quality. But what if you could go 30% to 50% smaller again? That’s what brand-new video tech startup Beamr Video is promising. Launched at the recent IBC show after four years in development, Beamr’s technology, which runs […]

 

Rovi’s Bierstein: HEVC Is Where We’re Focused

AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard, High-Efficiency Video Compression (H.265) promises up to 50 percent smaller video sizes for cheaper online transmission. Rovi has been amongst the few to commit early support for the standard, in […]

 

HEVC Adoption ‘Must Happen Across The Supply Chain’

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

 

Rovi tries to crack video compression’s chicken-and-egg problem

Six months after H.265, branded “High Efficiency Video Encoding (HEVC)”, was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version […]

 

Rovi bets consumers will push Hollywood’s HEVC adoption

AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called “High-Effiency Video Compression” (HEVC) – or H.265 – codec, video tech firm […]

 

Streaming Media Author Discusses HEVC Implementation

The benefits of H.265 aka HEVC are obvious – 4K video provided at an equivalent quality to H.264 at half the data rate, says Jan Ozer, who works with the Streaming Learning Center and is an author for Streaming Media Magazine. Beet.TV spoke with Ozer at the Streaming Media East conference where he was a moderator for […]

 

Rovi Presents HEVC Encoder at NAB

LAS VEGAS – The big news at NAB is about HEVC, a new compression format and successor to H.264, says Rovi’s Thomas Kramer, VP of product management, in an interview with Beet. TV at NAB. This new video compression standard will improve the online video streaming by providing a better experience with the same internet […]

 

Rovi Accelerates HEVC Technology

LAS VEGAS – HEVC technology, a successor to the H.264 video compression standard, will soon be available on DivX.com. Rovi’s tri-fold plan aims to bring HEVC into the mainstream market. By making this compression standard readily available on DivX.com, consumers will be able access technology once reserved for professionals. Users can encode, decode and playback content in […]