LAS VEGAS – The big news at NAB is about HEVC, a new compression format and successor to H.264, says Rovi’s Thomas Kramer, VP of product management, in an interview with Beet. TV at NAB. This new video compression standard will improve the online video streaming by providing a better experience with the same internet connection.

Already, there are HEVC services available. At NAB Rovi showcased an encoder based on the MainConcept SDK for HEVC; the digital entertainment technology company built the foundation for the content production and delivered the software tools for the end-user experience and the certification for devices, Kramer says.

– Katy Charles