LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task – a 5,1oo-household panel method supposed to represent country-wide viewing in a multi-media age. But BARB is reinventing itself. The organisation already measures consumers’ digital viewing of core broadcasters’ shows, […]
FORT LAUDERDALE — The ability to target individual TV sets with custom advertising is real and it’s here – but you’re going to have to wait a couple more years before it gets really real. With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound […]
Don’t bet that the future of digital video advertising platforms will be any less fragmented than it is already. “It will continue to be more fragmented, there will be tons of different ways to consume television,” Innovid CTO Tal Chalozin told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “People are watching Crackle […]
LAS VEGAS – With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory and makes it harder for publishers to keep agencies on board as clients, she says in this interview with Beet.TV. Besides, studies have shown that connected TV ads are worth the premium […]
With Google's new IP-delivered TV service in Kansas City, and the anticipated launch of the Apple TV "dual app" scenario, the home remote control is inexorably moving to a tablet, says Alan Wolk, Global Lead Analyst at Kit Digital, in this interview with Beet.TV
The widespread adoption of Internet-connected televisions, which Forrester says is now in 4 of 10 American households, is making the long anticipated "convergence" of the Internet and television a reality, says Larry Samuels, Senior Partner and Director of Advanced TV at GroupM, the global media unit of WPP.
Connected TVs are on track to reach nearly one-fifth of U.S. homes in 2013, according to a just-released study from digital video technology provider YuMe and researcher Frank N. Magid. The study found that as consumers replace their current sets, the number of households with smart TVs will grow from 11 percent now to nearly […]
The ambitious interactive television initiative launched last month by American Express is demonstrating the value the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP.
Cosumer electronics giant LG is readying the launch of a two-screen API for its content partners, allowing users to manage and interact with programming on the big screen using an app on their tablet or phone, says Matthew Durgin, Director of Smart TV Sponsorships at LG, in this interview with Beet.TV
SAN FRANCISCO — U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise.
COLOGNE — Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Siegel, Senior VP Worldwide Advertising at Rovi. Beet.TV’s correspondent Ashley Swartz caught up with Siegel in this video interview taped at the DMEXCO conference for a discussion on connected TV advertising in Europe.
Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ad technology provider YuMe in partnership with research firm Frank N. Magid. Travis Hockersmith, Senior Director Client Strategy at YuMe, shared the findings of the study with Beet.TV.
Ad network Tremor Video inked its first deal for a brand to run spots across four screens with an extension of a TV campaign, but marketers can go further in their multi-screen campaigns by varying the creative more, says Ashley Swartz in her commentary on the multiplatform video effort. The Tremor deal with camera maker GoPro called […]
LONDON – The BBC's promise to deliver coverage of every Olympic sport from every venue, will mean 2,500 hours of live coverage, across 24 simultaneous live streams, on PCs, tablet devices, connected TVs and mobile phones, says its Head of Product, Sport and London 2012, Cait O'Riordan, in this video interview with Beet.TV
As TV advertising dollars flatten out in both the United States and Western Europe, broadcasters will need to find growth in IP-based opportunities especially those in connected TVs, says Sorosh Tavakoli, Founder and CEO of London-based ad platform Videoplaza in an interview with Beet.TV.
BOSTON — LG is readying a commerce platform around its smart TV app ecosystem, says Matt Durgin, Director of Content, LG Electronics, in this interview with Beet.TV
LONDON — Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview.
The Internet ad industry needs standards for digital video in general before it develops standards specifically for connected TVs, Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, tells Beet.TV in this interview.
More than one-third of U.S. homes have at least one TV connected to the Internet, and as that figure rises advertising innovations experts are grappling with how to move brands into the new medium, says Rex Harris, Innovations Supervisor at SMGx, a unit of Starcom MediaVest, in an interview with Beet.TV.