Rovi Ad Network Reaches More than 40 Million Homes, Aims to Be Network for Smart TVs

Interactive program guide and digital entertainment tech company Rovi said it’s reaching more than 40 million households across its network of connected devices and smart TVs’ says  EVP of Global Media Sales, Jeff Siegel in this interview with Beet.TV

 

London’s Videoplaza Intro’s Video Ad Solution for 7,000 Devices

VIEQUES, PR — With the proliferation of digital devices for consuming digital video, advertisers and publishers are faced with an enormous task of serving the appropriate file for the specific device.  

 

Demo in Mountain View: A Look at the Revamped Google TV with Shanna Preve

MOUNTAIN VIEW, Calif – With its  relaunch of Google TV, the Internet giant has revamped how users search, find and discover programming on the Internet TV service. We recently spent time with Google's Shanna Preve, business development manager for Google TV, and she walked us through a special preview of the new look of the […]

 

Video: Google TV Focuses on User Experience in Reboot

MOUNTAIN VIEW, CA  — Google's reboot of its Google TV over-the-top product aims to bring changes to the service that will help it win traction with consumers.

 

Yahoo Rolling Out Tablet Features for Connected TVs this Quarter, Grows Connected TV Base

SUNNYVALE, CA — With more than one million monthly users, Yahoo is aiming to expand the reach of its connected TVs this year and is planning several new feature rollouts in the coming months.

 

Nielsen Tracking Over-the-Top Viewing

LAS VEGAS — Nielsen has been working with its clients to effectively measure and provide ratings for content delivered via over-the-top technologies, said Brian Fuhrer, Senior VP Product Leadership at Nielsen, during an interview with Beet.TV at CES.

 

TubeMogul Serving Multiple Ad Campaigns to Connected TV’s

LAS VEGAS — Already this year, video ad platform TubeMogul has run more more than a dozen ad campaigns through connected TVs and is gearing up for a big year in this new medium, the company's Chief Strategy Officer Jason Lopatecki told Beet.TV in an interview at CES.

 

YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s

LAS VEGAS — The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scot McLernon, YuMe's Chief Revenue Officer, during an interview with Beet.TV at CES last week.

 

Samsung Touts Advertising Opp on Landing Page of Smart TV’s

LAS VEGAS – Samsung is aiming to capture a piece of the advertising opportunities on connected TVs this year.

 

Ooyala – Panasonic Deal Expands Programming into Connected TV’s

LAS VEGAS — Online video services firm Ooyala has  extended its reach into connected TV's in a deal with Panasonic to deliver broadband programming and ads to smart TV's.

 
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