Time Inc. is expanding video production around its magazine brands, doing more live programming and entering into syndication agreements to expand the impact of the company’s videos, says J.R. McCabe who joined Time Inc. from Meredith in November to lead an expanded video operation.

I spoke with him on Tuesday, on-stage at the Beet.TV Big Data Leadership Summit hosted by NBC News Digital and presented by RAMP.

In a Bloomberg Business Week interview, Time Warner CEO Jeff Bewkes addresses the increasing digital value at the company, including the magazine brands.  In the story, Bewkes declines to address reports that Time Inc. may sell some of its titles to Meredith.