With the New York Times' transition of the newspaper's digital offering from free to paid, the company has built up its data management and analytics operation to function more like a "retailer," says Michael Zimbalist, VP for R&D Operations.

Zimbalist addresses the impact of data on at the paper at 4:00 minutes into this on-stage discussion with Joanna O'Connell, Principal Analyst at Forrester Research.

Earlier in the segment, Zimbalist explains the impact of data on reporting and graphics.

This segment was recorded Beet.TV's leadership summit big data.

Andy Plesser