While potential use of data to target individual consumers is more important than ever, a vast majority of major companies are not using data effectively, with just one-in-ten operating a DMP, says Forrester Principal Analyst Joanna O’Connell in this dialgue with digital strategist Ashley Swartz.

The segment was taped earlier this month during the Beet.TV Big Data Leadership Summit hosted by NBC News and presented by RAMP.

 

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