Fox News is finding “compelling metrics” around user engagement of its linear programming on digital devices, where consumers are spending around 40 minutes, says Jeff Misenti, Chief Digital Officer of Fox News, in this on-stage segment from the Beet.TV Big Data Summit held in New York earlier this month.
Fox News is available as part of “TV Everywhere,” a scenario in which cable subscribers can watch programming on their digital devices. While this form of distribution is in its “infancy,” it is promising, he says.
In this wideranging interview, Misenti addresses the contextualization of video news pages, the usability of the browser vs. apps, the emergence of the “second screen,” and the value of metadata around video-on-demand and live programming.
The event was hosted by NBC News at 30 Rock and presented by RAMP.