COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV
He shares observations on the various market conditions from an early-to-adopt U.K. to a supply-constrained Germany. He references AOL’s just-released report on European programmatic video which includes the views of some 175 digital ad execs in the U.K. and Europe.
Interviewing Moysey on the floor of DMEXCO is Ashley J. Swartz, a frequent Beet.TV contributor.
Please find all of our coverage of the show right here.