Election night night coverage at CBS News was streamed live on its site, on mobile devices and on CNET.com, the publisher recently acquired by CBS. The live webcast was sponsored by Intel. At the end of the Webcast, Katie gives a shout out to Intel.
A sponsorship mention by an anchor would not be seen on most network news shows, but online programming is different as are opportunities for marketers.
The shout-out and video highlight reel of election night coverage is up on YouTube. The clip was produced by CBS News Producer Tony Maciulis, according to a report in TVNewser.
Disclosure: CNET.com, a unit of CBS Interactive, is a client of Plesser Holland pubic relations.