“AdBlocking Goes Mainstream” and Video Publishers are Severely Impacted, PageFair/Adobe Study Finds

COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase.   Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration with Adobe.  It is titled “AdBlocking […]


TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded at IBC Show. “A lot of people are tying that back to the […]


Sports Is Catalyst For TV Everywhere Boom: Adobe’s Helfand

SAN FRANCISCO — The TV Everywhere system for allowing online viewers to watch channels from the US’ patchwork of cable operators is booming thanks to sports popularity. “We saw about a 250% increase in TV Everywhere streams this past quarter over the previous year,” says Adobe’s Primetime VP Jeremy Helfand. “Live sports has been a […]


Mobile, iOS Fuels Rapid Growth of “TV Everywhere,” Adobe Study

SAN FRANCISCO — Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst with Adobe Digital Index in this video interview. “The iOS app has surpassed the browser as the most common access point for TV Everywhere,” she says, sharing the details of a just-released study […]


Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]


Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada

LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming […]


Adobe: TV Everywhere Homes Doubled in 2013

The number of pay-TV homes accessing TV Everywhere has doubled in the first nine months of 2013, says Jeremy Helfand, VP of Monetization at Adobe, during an interview with Beet.TV. Adobe launched its TV Everywhere platform, Adobe Primetime, earlier this year and now counts more than a dozen major media companies using the platform. The […]


Adobe: Ad Insertion Drives TV Everywhere

As TV Everywhere grows in usage, both client and server side ad technology can play their roles in driving monetization, says Jeremy Helfand, VP Adobe Primetime during an interview with Beet.TV. Adobe has recently added server side ad solution tools. Adobe’s Primetime platform has “baked in” both ad decisioning and ad serving into its TV Everywhere tools. […]


Adobe’s Towes: How Big Data Can Drive Video

“Big Data” is a topic that has been hot on the lips of many technologists through 2013. But what is it, and what does it mean for online video? Adobe principal business development manager Kevin Towes says analytics tools can be worked on data to better serve both ads and more content itself. “You could […]


Adobe’s Waddell: Data Is DNA For Ad Campaigns

“Data is the new oil”, the saying goes. For marketers, that’s nearly the case, says Adobe’s product marketing director Tim Waddell. “Rich, first-party data is the DNA of any advertising campaign,” Waddell tells Beet.TV in this video interview, “the number-one data source that a marketer should be using.” But Waddell says Adobe’s own data shows […]


Adobe Adding Editing Tools for Ultra HD

AMSTERDAM — At the recent IBC trade show, industry tech stalwart Adobe introduced a range of new features to software such as Adobe After Effects, Adobe Premiere, Adobe Story and other products via the Creative Cloud model. That includes more than 150 new features across products, says Ellen Wixted, Senior Product Manager at Adobe Systems, […]


Adobe Puts “Satellite” In The Cloud For Broader Tag Management

COLOGNE — After buying specialist tag management service Satellite just this summer, Adobe has already integrated the outfit’s product line-up in to its own Marketing Cloud service suite. Satellite claims to speed up clients’ website load times by consolidating external analytics and other server calls in to a single call. “We focus on helping customers […]


Adobe’s Loeffler: Running Video Ads Is Not Enough

COLOGNE — Simply running ads to monetize online video is not enough, according to one figure in the space. “One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV. “This is not the desktop browser anymore. You’re dealing with a very […]


Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon

NEW YORK — Many broadcasters, cable and satellite operators have, over the last couple of years, rushed to bring their programming to new mobile and tablet devices. Next on the product roll-out list are living-room boxes. “We’re seeing a lot of major operators and programmers aggressively working toward delivering simulcast across a wide breadth of […]


Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

Adobe is going live with a refresh for its Marketing Cloud suite and a third iteration of its social advertising platform, as it hails social networks as “a unique opportunity for marketers”. The interface update, trailed in March, brings closer together the analytics, experience management, targeting, media optimisation and social planks of Adobe’s Marketing Cloud […]


Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services

CANNES — As it expands its marketing services footprint, Adobe has been focusing on its Adobe Marketing Cloud platform for digital marketers, says Ben Rabner, Web and Content Strategist at Adobe during an interview with Beet.TV. Offering real-time feedback, the Adobe Marketing Cloud is designed to help marketers measure, monetize and understand their ROI for digital […]


Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]


Adobe, Microsoft, Qualcomm, Others Support MPEG-DASH

LAS VEGAS – MPEG-DASH, an adaptive bitrate streaming technology that enables high-quality streaming via the Internet, received support from industry leaders such as Adobe, Microsoft and Qualcomm  at the DASH Industry Forum at NAB 2013. There, Beet.TV spoke with seven industry leaders for their take on what MPEG-DASH is doing for the industry and why […]


Adobe Launches Collaborative Editing Solution at NAB

LAS VEGAS  —  At NAB last week,  Adobe presented its collaborative editing solution called Adobe Anywhere.  At the show, Beet.TV interviewed Adobe Anywhere Senior Product Manager Michael Coleman about the product. Coleman explained, “Anywhere is going to allow professionals that are working with Premiere Pro and Prelude to collaborate on media over the network.”  Groups […]


Private Exchanges Spur Growth in Programmatic Buying

CANNES — Private exchanges for programmatic ad buying will play a vital role in growing the overall audience-based buying business, says Jana Eisenstein, Managing Director Videology UK, an advertising technology platform, during an interview with Beet.TV at MIPTV 2013.

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