COLOGNE — After buying specialist tag management service Satellite just this summer, Adobe has already integrated the outfit’s product line-up in to its own Marketing Cloud service suite.
Satellite claims to speed up clients’ website load times by consolidating external analytics and other server calls in to a single call.
“We focus on helping customers reduce the overhead from a content management perspective,” says Adobe strategic marketing exec for EMEA, Jamie Brighton, in this video interview with Beet.TV.
“That means assembling content that’s relevant for an individual in a just-in-time manner, at the last millisecond, without having to maintain a massive library of digital assets.”
Adobe announced the global availability of the service in Marketing Cloud at the DMEXCO event, where Brighton was interviewed by Furious Minds CEO Ashley J. Swartz.