NEW YORK — Many broadcasters, cable and satellite operators have, over the last couple of years, rushed to bring their programming to new mobile and tablet devices. Next on the product roll-out list are living-room boxes.
“We’re seeing a lot of major operators and programmers aggressively working toward delivering simulcast across a wide breadth of IP-connected devices,” Adobe senior product evangelist Noah Levine tells Beet.TV in this video interview.
“The focus is definitely on Android and iOS right now. iOS is seeing higher viewing numbers than Android, but Roku and Xbox are definitely next on the horizon.”
Microsoft has big television ambitions for its upcoming Xbox One while News Corp’s BSkyB has invested in Roku.
Levine was referring to broadcasters’ simulcast plans. We interviewed him at the Admonsters video summit in New York last week.