AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson.

“IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded at IBC Show.

“A lot of people are tying that back to the whole broadcast chain. IP-ready content is much more ready than it used to be. The technology is now sufficiently good to enable IP to because the distribution method for getting that video out there.”

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