Little Things specializes in creating meaningful, inspiring content for women who are part of the “nesting and nurturing psychographic.” But men might also find its content of interest provided that they fit the parameters of this life stage.

This is typified by Little Things videos that range from how to keep an avocado green to the easiest way to make a smoothie by pre-storing the ingredients in a mason jar—the latter having generated 88 million views, according to Editor-in-Chief Maia McCann. In this interview with Beet.TV at the Digital Content NewFronts, McCann discusses the company’s foray into OTT content delivery and why “mom content shouldn’t be just about being a mom.”

This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.