With traditional TV acting more like digital and digital mimicking some of the TV model, sorting it all out for brand marketers isn’t easy. That’s why it pays to be “on the ground” in New York City during the Digital Content NewFronts, according to Janine Cross of Philadelphia-based Harmelin Media.
In this interview with Beet.TV, the independently owned agency’s VP of Digital talks about the need for vigilance and third-party verification in the digital media ecosystem and why “everyone is making that bet that video is the future of digital.”
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.