Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says.

In this interview with Beet.TV after the magazine’s first-ever Digital Content NewFronts presentation, Feifer explains the role of the print publication and its digital counterpart, how to tap “the emotional experience of entrepreneurism” and how broadening the formerly narrow editorial focus appeals to everyone from venture-backed companies “to kids selling stuff on eBay.”

This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.