Videos are a powerful way to communicate health and medical information to people at all levels of literacy, but only if the content is strictly vetted. “We have a very strict process in terms of what we publish and what sources we use,” says Dr. Preeti Parikh, Chief Medical Editor of HealthiNation.
In this interview with Beet.TV during the Digital Content NewFronts, Dr. Parikh explains how she helps her editorial team decide on accurate and legitimate sources of information, the importance of reporting both preventive measures and how to live with certain conditions, along with the way that video helps to simplify complicated subjects.
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.