If you want to buy ads on connected TV, do you want to place them in a premium TV show or in a virtual fireplace app? Some think CTV's inability to distinguish between inventory types on biddable systems is holding back the medium. That is why OpenX, a programmatic advertising technology company, is launching an initiative to clean up the system. Ahead of [...]

In a fast-moving a lucrative category like consumer electronics, Best Buy is mixing its own technology with that of others in a mission to become a major advertising player. In January 2022, the company launched Best Buy Ads, its own retail media network, as the company became the latest retailer to enter the new retail media space. In this video interview with [...]

TV has always played a major part in the holiday season. Rarely, however, have TV manufacturers been as central as they will be this year. VIZIO isn't just a TV maker anymore. Through its VIZIO Ads division, the company leverages its ownership of the viewing device, plus sight of viewing behavior, to give ad buyers targetability and validated impact. Earlier this year, VIZIO launched its [...]

Data can play a huge role in the emerging new capabilities in connected TV (CTV) advertising. But brands need to roll up their sleeves and engage with the challenges. That is according to Kimberly Gilberti, Chief Product Officer, Experian Marketing Services. Gilberti will appear at the forthcoming Beet Retreat Santa Monica 2023, in a fireside chat, 'Can TV Advertising Keep Pace?' https://twitter.com/Beet_TV/status/1712060679190983072 In this preview [...]

NEW YORK – Amid growing concerns about data privacy, marketers have worked the past few years to wean themselves from tracking cookies that help to target online audiences with advertising. This process not only has made first-party data collected directly from consumers more important, but also the technologies such as artificial intelligence to help extract insights from data. “Brands are going [...]

The Beet Retreat Santa Monica this month will bring together leaders from a variety of media, marketing, measurement, data and ad-tech businesses. Geoff Wolinetz, senior vice president of publisher and demand platforms at ad-tech company OpenX, said he’s looking forward to the chance to discuss some key issues such as the need for greater transparency in the programmatic marketplace for [...]

If new retail media upstarts are the Davids in a battle against tech-giant Goliaths, could machine learning be the sling that helps them topple their powerful foes? David Simon, GM, Growth Initiatives, Moloco, thinks so. Moloco is a retail media platform offering a machine learning-powered demand-side platform (DSP) to ecommerce operators, helping them to open up virtual shelf space as ad [...]

NEW YORK – Connected television is becoming the most important video platform for advertisers with the adoption of programmatic media buying. These automated transactions will depend on a variety of supporting technologies to help brands identify the households they want to reach while also respecting consumer privacy. “CTV remains a super exciting area for us,” Frost Prioleau, chief executive of ad-tech [...]

NEW YORK – Retailers that sell advertising offer marketers another way to reach consumers as they shop online, not only helping to drive direct sales, but also to raise awareness for a wide variety of brands. Kroger Precision Marketing, the advertising sales unit of the grocery chain, is among the retail media networks that tout their ability to reach consumers [...]

Three years after a UK study found alarming lack of transparency in the programmatic ad supply-chain, it seems the problem is still rife in many quarters. While a second UK study this year showed "a big step forward" in the proportion of ad spend that actually makes it through to publishers, a US study this summer from the ANA revealed alarming [...]

Advertisers are having to work harder to find audiences - but the search may end at the centre of the Venn diagram of data from TV platforms and retail media. That is according to Carly Friedman, Head of Industry: Entertainment, Gaming, Tech & Telco, Roku. In March 2023, Roku partnered with Best Buy Ads, using the retailer's customer sales data in order [...]

In a world where everyone is talking about AI, David Simon, GM for Growth Initiatives at Moloco, believes the real transformative technology is often overlooked. While generative AI and chat continue to garner headlines, Simon thinks machine learning (ML), which is the fabric of much of AI, could has enormous potential in relatively unsexy areas of media buying. In this video interview [...]

NEW YORK – The popularity of internet-connected devices has given marketers more pathways to consumers, but the precious attention of those audiences is equally divided. This splintering of the media landscape has pushed advertisers to develop cross-platform strategies. “The advanced video ecosystem is highly fragmented, confusing for a lot of clients,” Jay Askinasi, chief executive of Publicis Groupe’s PMX US, said [...]

As Kirk McDonald, North America CEO of WPP's media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald's exit was confirmed by several news outlets this week. Mindshare’s global CEO Adam Gerhart will fill the role in the interim while GroupM searches for a full-time replacement. According to a memo [...]

In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. "It used to be outcomes was e-commerce because you could easily track what people were buying online," Geno says in this interview with Beet.TV at Advertising Week New York. "Then outcomes became store traffic because you could work with certain location data providers to [...]

The media industry is riding a wave of innovation, and Comscore believes the best approach to combine it all. Although traditional measurement providers are coming under scrutiny in the multi-screen, cross-device era, Senior VP of TV & Cross-Platform Analytics, Joe Ruthruff, says layering the best data sources the way ahead. Beet.TV spoke to him at the 12th annual CIMM Summit. The company [...]

NEW YORK - Each upfront sales season for television advertising in the past few years has brought more ways to set the value of media transactions, or what are known as currencies. These developments are changing the way that marketers and media agencies are spending billions of dollars. “There is momentum towards the alternate currencies,” Bharad Ramesh, executive director of research [...]

At this point in the evolution of digital advertising, there is an increasing focus on supply path optimization (SPO), as companies aim to maximize their ad efficiency. But, beneath the acronym, how does SPO actually work, and how does it translate to connected TV advertising? Lara Koenig, Global Head of Product, MiQ, says there are lessons to be learnt from this dynamic [...]

Retail or ecommerce media - in which ecommerce operators carve out ad inventory in their store to sell to brands - is growing fast. But how are brands embracing the trend? In this video interview with Beet.TV, Scott Decker, North America Media Strategic Planning Lead, HP, paints a picture of the challenges and opportunities. The Core of Retail Media Strategy "For HP specifically, it's [...]

NEW YORK – The popularity of smart TVs and other connected devices has given consumers multiple ways to access their favorite programming, whether it’s live sports and news or scripted series. For broadcasters such as CBS, the fragmentation of the marketplace has led them to adopt their methods of distribution. “We're about making the biggest, best shows out there, and we [...]