CANNES – Marketers are continually seeking indicators of the effectiveness of their advertising campaigns. That goal has become more difficult as consumers seek more control over how their personal data are shared with brands. In this environment, marketers are seeking more information about how much attention people pay to advertising and about the context in which their advertisements appear. Chrissie Hanson, chief [...]

CANNES — In the quest for a sustainable digital advertising landscape, the industry is looking for ways to count and reduce carbon emissions attributed to ad practices. Anthony Katsur, CEO of IAB Tech Lab, is spearheading initiatives to reduce the carbon footprint of digital advertising. In this video interview with Ad Net Zero U.S. director John Osborn for Beet.TV at Cannes Lions [...]

SALISBURY, CT — In an industry where companies want to go on integrating customer data sets despite new privacy rules, clean room technology is emerging as the new backbone of the business. This is the view of Matt Kilmartin, Co-founder and CEO of Habu, a company with a focus on privacy-safe data solutions. In this video interview with Mike Shields for Beet.TV, [...]

CANNES — How does a modern, cross-platform broadcaster quantify the effectiveness of its offering for advertisers? Warner Bros. Discovery turned to suppliers. In this discussion with CIMM MD Jon Watts for Beet.TV, two executives discuss their collaboration to do just that: Andrea Zapata, EVP, Head of Ad Sales Research at Warner Bros. Discovery Rob Cukierman, GM of Measurement & Product Partnerships at [...]

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company Criteo, and Megan Ramm, global director [...]

SALISBURY, CT - The digital media industry is buzzing about advanced TV data. In that mix, many in the supply chain have come to record TV as just another form of video. But Moe Chughtai, Global Head of Advanced TV at MiQ, urges us to remember that "TV is TV" and needs to be treated uniquely. The Marriage of Digital Advertising and Television The [...]

CANNES — Sometimes, losing can be a win. In the swiftly evolving landscape of digital media and advertising, signal loss is fueling innovation and change. That's according to Monique Pintarelli, the North America President of Teads, a global media platform. In this fireside interview with Tameka Kee for Beet.TV, Pintarelli explains what alternatives are bubbling-up as tech companies remove traditional audience identifiers [...]

SALISBURY, CT — The advertising industry is grappling with two significant issues – a lack of transparency in the connected TV (CTV) landscape and the challenge of cross-platform measurement. These insights come from Dave Morgan, Founder & CEO of Simulmedia, who has been vocal about these challenges plaguing the industry. In this video interview with Mike Shields at Beet Retreat Berkshires, Morgan [...]

CANNES – Smart-TV startup Telly seeks to transform the value proposition for consumers by offering them free TV sets in exchange for seeing advertisements. Without spending any money to advertise the product, Telly received 250,000 orders for its set in its first week. “These are people who are very interested in our product,” Ilya Pozin, founder and chief executive of smart-TV [...]

SALISBURY, CT — Out of Home (OOH) advertising is experiencing a moment in the sun. Anna Bager, the President & CEO of the Out of Home Advertising Association of America (OAAA), believes that OOH is "hotter than we've ever been". In this video interview with Mike Shields at Beet Retreat Berkshires, Bager says OOH is poised to become "more of a center [...]

CANNES — As privacy becomes paramount and third-party data faces increasing scrutiny, "clean rooms" are emerging as a much-talked-about tool for businesses. But, according to Travis Clinger, SVP of Activations & Addressability at LiveRamp, it's not the clean rooms themselves that hold the power, but their functionality and their ability to facilitate secure, meaningful data collaboration. In this chat with CIMM MD [...]

SALISBURY, CT – Brands may rely on agencies to help them drive sales through commerce channels, but their customer relationship management (CRM) is often in a different silo. Bringing commerce and CRM together is an important step for brands after a consumer buys a product or service. “We're calling the convergence of these two things ‘addressable relationships,’ so that we can [...]

CANNES – Curtailing greenhouse gas emissions isn’t just a concern for traditional sources of air pollution such as factories, power plants and transportation. The advertising industry is becoming more aware of its carbon footprint from activities such as automated media-buying that gets electricity mostly from burning fossil fuels. “The ad sector seemed to have been asleep and had missed the waves [...]

SALISBURY, CT – With many people stuck at home during the early days of the pandemic, when professional sports were canceled and Hollywood production stalled, viewership of streaming services with big libraries of programming surged. Much of that viewing of connected television (CTV) has persisted, and advertisers are shifting media budgets into ad-supported streaming. “CTV, streaming -- it's not a fad, [...]

Billions of dollars in advertising spending every year are handled among a digital network of buyers, sellers, marketplaces and many kinds of data providers. Parts of this network are undergoing what’s known as disintermediation, or removing the middlemen between buyer and seller. Amid these shifts emerged in June a new brand, Nexxen, to bring together ad-tech company Tremor International’s supply-side platform [...]

SALISBURY, Ct. – The growth of ecommerce and the greater complexity of the media landscape have led media agencies to expand their role from activating campaigns on behalf of advertisers to provide more value-added services such as strategic consulting. “Agencies have a right to play in the consulting field, and even more so in content and commerce,” Mike Bregman, chief activation [...]

CANNES — Could 2.6 help the world achieve 1.5? Of course, the new OpenRTB protocol version 2.6 won't help limit global average temperature increase to 1.5ºC by itself. But, in this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says it could help. Leaning in to CTV Released in 2022, OpenRTB 2.6 is the latest version of the IAB Tech Lab-convened [...]

CANNES – The rapid growth in audiences for advertising-supported streaming video has pushed media companies to develop a viewer experience that matches or exceeds what traditional television offers. Marketers also want the assurance that their ads won’t appear so frequently that they become a nuisance and that the ads of competitors won’t appear in the same commercial break – especially [...]

CANNES – The advertising industry is in the early stages of working to reduce greenhouse gas emissions from marketing activities. With the realization of how much fossil-fuel energy is consumed by computer networks that automate parts of the media marketplace, ad-tech companies such as Sharethrough are looking at ways to achieve sustainability goals without negatively affecting the performance of advertising [...]

SALISBURY, Ct. – Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels of management. “When you see that there are more changes felt and seen by the C-suite and perhaps less overtly at the [...]