An online campaign for Kraft's Philadelphia Cream Cheese, starring celebrity chef Paula Deen, has enlisted some 5,000 women to contribute their own homemade videos about using cream cheese. The campaign is called Real Women of Philadelphia.    For an overview of the campaign and its implications for other brands, we spoke with Christine Beardsell, VP/Group Creative Media Director of the Digitas/The Third [...]

It was four years ago today that this blog had its first big scoop:  Robert Scoble, the ground-breaking video blogger and social media evangelist at Microsoft, would leave to join a Silicon Valley start-up. Four years on, and a couple of gigs in between, Robert is doing well.  He is seeing increased traffic on his Scobleizer blog, producing widely-watched [...]

Firefly Video, a sister company of Tribal Fusion, has been getting traction with an interactive video takeover product for marketers, including Hyundai.   Firefly places a video player as a display ad on publisher pages.  Users who click on it launch a full, interactive takeover, a custom video destination site.  Today, the company announced that its program for Hyundai has [...]

As the HTML 5 versus Flash debate rages on, the yeoman's Web work being done by many media companies still relies on Flash-powered video.  That's why New York-based social Web software company KickApps recently partnered with Adobe to introduce the Open Source Media Framework Studio, which lets brands and media companies create drag-and-drop Flash experience for their sites and videos. We [...]

LOS ANGELES --Hiring a small group of enterprising sports reporters four years ago, who grabbed headlines with scoops, was a clear indication of the value of original journalism in driving traffic and attracting advertising dollars. The traditional value of enterprising reporting is central to the evolving media strategy at Yahoo, according says Jimmy Pitaro who heads media content at Yahoo!  The [...]

In today's Wall Street Journal, Jessica Vascellaro reports on the growth of long-form Web video.  She quotes Jim Louderback saying that as much as 40 percent of Revision3's Web video programming is watched on television and other non-computer devices. The takeaway here is that video platform providers need to stay up to date on the latest devices, both before they enter [...]

The Huffington Post is entering a "deep partnership" with Yahoo! to produce original content, including both text and video for Shine, the women's interest pages of of Yahoo!, co-founder and editor-in-chief Arianna Huffington says in this interview with Beet.TV. Shine and News are the first two areas of content collaboration between the two companies. We caught up with her today in Manhattan [...]

LOS ANGELES -- Shortly after raising an additional $40 million in venture funds, New York-based online video ad network Tremor Media is seeing advertisers begin to ink seven-figure ad deals in online video, the company's CEO Jason Glickman told Beet.TV. That's because the amount of professional quality online video inventory has exploded in the last six to twelve months, which is [...]

TurnHere, the Emeryville, California-based Web video production and distribution company, has a deal with Yelp to create videos for Yelp advertisers, TechCrunch is reporting this morning.

LOS ANGELES -- Despite public statements by Steve Jobs last week at the All Things Digital conference that Apple is not building a search engine or an Apple TV, both will happen and his statements are a deception, says Jason Caalcanis, who calls the CEO an "excellent liar." We caught up with him at the Wall Street Journal's All Things Digital [...]

As advertisers invest more dollars in Web video, many brands and agencies are increasingly eager to know if their ads ran where they were supposed to.  As a result, the business of online ad verification is quickly growing. This week's New Media Minute looks at how agencies like Hill Holiday and GroupM are turning to verification technology from companies such as [...]

Facebook is not in a rush to go public and is being careful about financial guidelines that could compel it to go public, says David Kirkpatrick, longtime Fortune writer and author of the just-released,  "The Facebook Effect." Keeping the number of shareholders to under 500 is one key regulation, and David says in this video interview that Facebook has only [...]

LOS ANGELES -- eBay sees a growing opportunity in mobile commerce and expects to record $1.5 billion in revenue via mobile devices this year, CEO John Donahoe told Beet.TV on Wednesday after his on-stage presentation at the Wall Street Journal's All Things Digital conference. He said that over the over the past 18 months, some 10 million iPhone Apps have been [...]

The Wall Street Journal’s D:  All Things Digital conference marked it's eighth year this June 1-3, 2010.  The conference had some great speakers and breaking news.  We are publishing our segments from the conference on this page, so please check back for updates: Event Coverage 6/2/10  Verizon Has No Plans for Apple Support in the "Immediate Future" 6/3/10  Apple will Have a Powerful [...]

The Beet.TV Online Video Roundtable at MSNBC.com: Exploring the Monetization and Syndication of Online Video Presented by:   Hosted by Scot McLernon Chief Revenue Officer, YuMe -and- Mark Marvel Senior Director of Video, MSNBC.com Moderated by Peter Kafka, All Things Digital's "MediaMemo" -and- Andy Plesser, Beet.TV Panelists Andy Chapman, Leader, The Exchange, MindShare Allen DeBevoise, Chairman and CEO, Machinima.com Ran Harnevo, CEO, 5min Ping Li, Partner, Accel Partners Bob Mason, Co-Founder and CTO, Brightcove John McCarus, VP & Group Director, [...]

John Battelle, founder and CEO of Federated Media, says that his company has evolved from being a media buying firm for blogs to a "media company" which creates innovative media solutions for clients. John is in New York today for his company's high-level marketing conference, the CM Summit.  I caught up with him at the Wall Street Journal's All Things Digital [...]

With half a million views in four days, John H. Johnson, a communications exec. for Verizon Wireless has become a Web video celeb for uttering these 10 words on camera: Verizon has "no plans to carry the iPhone in the immediate future." By chance, I ran into John on Tuesday afternoon at the opening of the Wall Street Journal's All Things [...]

LOS ANGELES -- With 300,000 downloads, NPR is one of the most popular Apps for news and is demonstrating the popularity of radio on the iPad.  With some 2 million sold, we reckon that 15 percent of users have National Public Radio on the new Apple device. The latest numbers were shared with Beet.TV in this interview by Vivian Schiller, President [...]

LOS ANGELES -- The Huffington Post, one of the first publishers to integrate Facebook Connect and the first to publish a Twitter edition, will soon integrate with LinkedIn, says the HuffPo's CEO Eric Hippeau in this video interview. I spoke Eric on Wednesday morning at the Wall Street Journal's All Things Digital conference.  On the ad sales front, he says [...]

LOS ANGELES -- Crowd-sourced journalism at the Washington Post, which has taken a Wiki form around amateur sports and Washington politics, will expand into several verticals, with community members increasing their presence on the newspaper's site, says Vijay Ravindran, Chief Digital Officer. I spoke with him on Wednesday at the Wall Street Journal's All ThingsDigital conference.He says that in [...]